Every door Direct Mail (EDDM) (Calculator+Guided)

The Every Door Direct Mail (EDDM) Calculator is a tool provided by the United States Postal Service (USPS) that allows businesses and individuals to estimate the cost of their direct mail campaigns.

The calculator considers the size and quantity of the mail pieces, the mail class to provide an estimated total cost for the campaign.

EDDM is a cost-effective way for businesses to target specific geographic areas and demographics with their direct mail campaigns without needing a mailing list or individual addresses.

EDDM Calculator

Disclaimer of Every Door Direct Mail Calculator:

Please note that the estimated cost provided by the Every Door Direct Mail (EDDM) Calculator is for informational purposes only and is not a guarantee of the actual cost of your mail campaign. The cost may vary based on factors such as the size and weight of the mail pieces, the mail class, and the delivery location.

The EDDM Calculator is designed to provide a general idea of the cost of your mail campaign, but the actual cost may differ.

The USPS is not responsible for any errors or inaccuracies in the estimated cost provided by the EDDM Calculator.

Please consult with a USPS representative or use the USPS Business Price Calculator for a more accurate estimate of your direct mail campaign cost.

What Is Every Door Direct Mail?

Every Door Direct Mail (EDDM) is a targeted advertising strategy businesses use to reach potential customers in a specific geographic area.

It’s a service provided by the United States Postal Service (USPS) that allows businesses to send direct mail to every household or business on a mail carrier route. EDDM does not require a mailing list and provides cost savings to businesses because it’s a simplified mail marketing process.

How To Use Every Door Direct Mail?

Using EDDM is a relatively simple process that involves the following steps:

Choose your target audience: The first step in using EDDM is deciding which geographic area to target. You can target an entire city, neighborhood, or zip code.

Design your mail piece: Once you have selected your target audience, you need to design your mail piece. EDDM allows for various sizes, and businesses can use postcards, brochures, or flyers.

Select your mail carrier routes: After designing your mail piece, you can use the USPS EDDM mapping tool to select the specific mail carrier routes that you want to target.

Print and prepare your mail pieces: Once you have selected your mail carrier routes, you can print and prepare your mail pieces according to USPS guidelines.

Drop off your mail at the local post office: Finally, you need to drop off your mail pieces at the local post office, and the USPS will handle the rest.

Every Door Direct Mail Routes:

EDDM routes are specific mail carrier routes that the USPS has created to help businesses target specific geographic areas. Businesses can target an entire carrier route or select specific route sections.

EDDM routes are designed to cover specific neighborhoods, zip codes, or geographical areas. The USPS EDDM mapping tool helps businesses select the specific routes they want to target.

Every Door Direct Mail Template:

The USPS provides various templates businesses can use to design their EDDM mail pieces. The templates are available in different sizes and formats, including postcards, flyers, and brochures. Using USPS templates ensures that the mail pieces meet the required specifications for EDDM mailings.

Every Door Direct Mail USPS:

EDDM is a service that USPS provides allows businesses to send direct mail to every household or business on a mail carrier route. EDDM is designed to simplify the mail marketing process for businesses and provide cost savings.

The USPS provides various tools and resources to help businesses use EDDM effectively.

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Every Door Direct Mail Cost:

EDDM costs vary based on the size and format of the mail piece and the number of targeted routes. EDDM mail pieces must meet specific size and weight requirements, and the USPS offers discounted postage rates for EDDM mailings. The cost of printing and preparing the mail pieces is additional and can vary based on the printing company used.

Every Door Direct Mail Printing:

Businesses can print their EDDM mail pieces using any printing company they choose. The mail pieces must meet specific size and weight requirements, and the USPS provides guidelines to ensure that the mail pieces are compatible with EDDM mailings.

Some printing companies offer EDDM services and can help businesses design, print, and prepare their mail pieces.

Every Door Direct Mail Sizes:

EDDM mail pieces come in various sizes, including postcards, flyers, and brochures. The sizes must meet specific size and weight requirements set by the USPS. The most common sizes for EDDM mail pieces are

• 5″ x 9″,
• 6″ x 11″
• 5″ x 11″

Every Door Direct Mailing:

EDDM is a direct mailing strategy allowing businesses to send mail to potential customers in a specific geographic area. EDDM is a simplified and cost-effective way for businesses to target specific neighborhoods, cities, or zip codes without needing a mailing list.

Businesses can choose the specific carrier routes they want to target and drop off their mail pieces at the local post office. The USPS handles the distribution of the mail pieces to every household or business on the selected carrier routes.

Every Door Direct Mail Postcards:

Postcards are one of the most popular mail pieces used for EDDM. Postcards are cost-effective, easy to design, and have a high response rate. The USPS provides guidelines for designing and printing EDDM postcards, including the specific size, weight, and layout requirements.

Every Door Direct Mail Printers:

Businesses can choose any printing company to print their EDDM mail pieces. However, some printing companies specialize in EDDM printing and can help businesses design, print, and prepare their mail pieces according to USPS guidelines.

An EDDM printing company can ensure that the mail pieces meet the required specifications and are compatible with the USPS distribution process.

How Does Every Door Direct Mail Work?

EDDM works by allowing businesses to target specific geographic areas without the need for a mailing list. Businesses can choose the carrier routes they want to target and drop off their mail pieces at the local post office.

The USPS handles the distribution of the mail pieces to every household or business on the selected carrier routes. EDDM provides cost savings to businesses by simplifying the mail marketing process and providing discounted postage rates.

W we will explain how EDDM works and the steps involved in implementing an EDDM campaign.

Step 1: Choose Your Target Audience:

The first step in using EDDM is to choose the target audience. Businesses can use the USPS online mapping tool to select the carrier routes they want to target. The mapping tool allows businesses to enter their desired location and view the carrier routes within that area. The tool provides detailed information about each carrier route, including the number of households and businesses within the route. Businesses can also filter the carrier routes by income, age, and other demographics.

Step 2: Design Your Mail Piece:

The next step is to design the mail piece. The USPS provides guidelines for designing and printing EDDM mail pieces. The mail piece must be in a specific size and format, with the USPS logo and indicia printed on it. The mail piece can be a postcard, brochure, or flyer, and can include coupons, special offers, or other promotional material.

Step 3: Print and Prepare Your Mail Piece:

After designing the mail piece, the next step is to print and prepare it. Businesses can choose any printing company to print their EDDM mail pieces. However, it is important to ensure that the mail piece meets the USPS guidelines. The mail piece must be printed on a specific type of paper and must meet the size and weight requirements.

Step 4: Drop Off Your Mail Piece at the Local Post Office:

Once the mail piece is printed and prepared, the next step is to drop it off at the local post office. Businesses can choose the date and time they want the mail piece to be delivered. The USPS will then distribute the mail pieces to every household and business on the selected carrier routes.

Step 5: Track Your Results:

After the mail pieces have been delivered, the next step is to track the results. Businesses can use various methods to track the effectiveness of their EDDM campaign, including tracking coupon codes, website visits, or phone calls. Tracking the results can help businesses determine the success of their EDDM campaign and make adjustments for future campaigns.

Advantages of Every Door Direct Mail:

There are several advantages of using EDDM as a marketing strategy. Some of the benefits include:

Cost-Effective: EDDM is a cost-effective way to reach potential customers within specific geographic areas. The postage rates for EDDM are lower than other direct mail options, and businesses can save money by targeting entire neighborhoods instead of individual households.

No Mailing List Required: EDDM does not require a mailing list, which makes it easier and more affordable for small businesses to implement. Businesses can choose the carrier routes they want to target and drop off their mail pieces at the local post office.

High Response Rates: EDDM has a high response rate compared to other direct mail options. By targeting entire neighborhoods, businesses can reach a larger audience and increase the likelihood of a response.

Increased Brand Awareness: EDDM can help businesses increase brand awareness within specific geographic areas. By targeting the same carrier routes multiple times, businesses can establish a presence in the community and build brand recognition.

Disadvantages of Every Door Direct Mail:

While EDDM has several advantages, there are also some disadvantages to consider. Some of the disadvantages include:

Limited Targeting Options: EDDM is limited to targeting specific geographic areas and does not provide the ability to target specific demographics or behaviors. This can make it difficult for businesses that have a specific target audience.

No Personalization: EDDM mail pieces cannot be personalized for individual recipients, which can reduce the effectiveness of the marketing message.

Limited Design Options: The USPS has specific guidelines for designing EDDM mail pieces, which can limit the design options for businesses.

No Tracking: Unlike other direct mail options, EDDM does not provide tracking information for individual mail pieces. This can make it difficult for businesses to track the effectiveness of their campaign and make adjustments as needed.

Does Every Door Direct Mail Work?

EDDM can be an effective marketing strategy for businesses targeting specific geographic areas. EDDM allows businesses to reach potential customers without needing a mailing list and can be cost-effective compared to other marketing channels.

However, the effectiveness of EDDM depends on various factors, including the quality of the mail piece, the target audience, and the competition in the area.

How Much Does Every Door Direct Mail Cost?

EDDM costs vary based on the size and format of the mail piece and the number of targeted carrier routes. The USPS offers discounted postage rates for EDDM mailings, with prices starting at 19.9 cents per piece.

The cost of printing and preparing the mail pieces is additional and can vary based on the printing company used.

How Much Does USPS Every Door Direct Mail Cost?

The cost of using USPS EDDM depends on the size and format of the mail piece and the number of carrier routes being targeted. The USPS offers discounted postage rates for EDDM mailings, with prices starting at 19.9 cents per piece.

The USPS also provides an online EDDM pricing tool that can help businesses estimate the cost of their EDDM campaign. The cost of printing and preparing the mail pieces is additional and can vary based on the printing company used.